Hello from New York City, where tech meets cinema in one of the most exciting collaborations of the year! I couldn’t be more thrilled to share HMD’s groundbreaking partnership with Sony Pictures, bringing Venom: The Last Dance to life in a way that’s never been done before.

This project was all about merging cutting-edge technology with the power of storytelling—a synergy that perfectly reflects the HMD brand. From an exclusive NYCC event to the star-studded red carpet premiere, this launch has been a career highlight like no other.

Unveiling the HMD Fusion Venom Outfit: A First-of-Its-Kind Innovation

At the core of this collaboration is the HMD Fusion Venom Outfit—a limited-edition, wearable tech experience that redefines how we interact with our devices. Much like Venom transforms Eddie Brock, this Fusion Outfit transforms the phone into a collector’s dream:

• Custom Sounds: The device features Venom’s iconic voice, from the “We Are Venom” welcome sound to a “We Are Screwed” ringtone and even a voicemail greeting from the symbiote himself.
• One-of-a-Kind Design: Only three units were ever created, making this one of the most exclusive smartphone accessories ever produced.
• Smart Symbiosis: HMD Fusion’s interchangeable outfits allow users to change both the phone’s aesthetic and functionality, creating a blend of tech and storytelling unlike anything seen before.

Creating the Ultimate Cinematic Launch Content

To bring this campaign to life, we worked with an incredible creative production team in Brooklyn, elevating the visual storytelling to cinematic levels. The content was crafted with robotic cameras for dynamic shots, capturing the intensity and edge of the Venom universe.

Beyond the technology, it’s the details that make a campaign memorable. We collaborated with a renowned nail artist to create Venom-inspired nail art, integrating elements of pop culture, fashion, and design into our content. These small but impactful creative choices helped shape one of the most visually exciting projects I’ve ever led.

And, of course, no true NYC experience is complete without a classic chopped cheese sandwich—a small but memorable moment that made this production even more special.

New York Comic Con: A Fan-Driven Experience

Being at NYCC, surrounded by fans, creators, and industry leaders, was an unforgettable experience. We hosted a private event to unveil the HMD Fusion Venom Outfit, giving attendees an exclusive first look at this groundbreaking collaboration.

Seeing the enthusiasm and excitement from fans firsthand was electric. As a lifelong pop culture and tech enthusiast, it was surreal to stand in the middle of this energy—a true testament to the power of storytelling and immersive brand experiences.

Walking the Red Carpet: A Surreal Premiere Experience

The Venom: The Last Dance red carpet premiere was the grand finale of this incredible launch. Attending the event, meeting the cast and crew, and witnessing the buzz around the film solidified how impactful this collaboration truly was.

New York itself felt like an extension of the campaign—from the billboards towering over Times Square to the city’s cinematic backdrop, every moment felt larger than life.

A Collective Effort: The Power of Collaboration

This launch was the result of exceptional teamwork across multiple partners, and I am incredibly grateful to everyone who made this happen:

• Sony Entertainment, for trusting us with this high-profile collaboration and bringing this vision to life.
• Lucia, our brilliant Creative Director, whose vision and photography captured the very essence of this project.
• The HMD Global team—Lars, Hayley, and Maria—whose dedication, creativity, and relentless support drove this launch to success.
• Romance PR Agency, for their expertise in navigating the U.S. market, ensuring this campaign reached new heights.

The Future of Tech and Storytelling

This project represents everything I love about my role as Head of Global Social Media and Community Engagement—bridging the worlds of technology, entertainment, and storytelling to create something truly immersive.

The HMD Fusion Venom Outfit isn’t just a product—it’s an experience. It’s a statement on how brands can create deeper emotional connections with their audiences.

As we continue to push boundaries, I’m excited for what’s next. This was a defining moment, and I know it’s just the beginning of many more groundbreaking collaborations to come.

Stay Tuned—And Grab a Chopped Cheese for Me!

A huge thank you to everyone who made this launch possible. Stay tuned for the official campaign video, and if you’re in NYC, do me a favor—grab a chopped cheese and enjoy it for me! 😄

Here’s to more unforgettable moments ahead, where tech meets storytelling, and imagination becomes reality. 🎥✨