What an incredible week in Berlin! Attending IFA—one of the most prestigious tech events in the world—has been a defining moment, not just for HMD Global, but for me personally as well. This year, we didn’t just showcase innovation—we redefined it.

HMD Fusion made its highly anticipated debut, proving that technology and fashion can coexist in a way that’s never been done before. This launch was more than just unveiling a new device—it was a statement about the future of mobile experiences, blending design, functionality, and digital culture into a single, groundbreaking product.

Introducing HMD Fusion: A New Era of Tech and Fashion

At IFA Berlin, we unveiled HMD Fusion, a device that pushes the boundaries of what a smartphone can be. What sets Fusion apart is its seamless integration with wearable technology—not just as a fashion-forward accessory, but as a functional extension of personal style and lifestyle needs.

HMD Fusion introduces Ping Technology, a feature that enables data transfer between the device and its matching outfit, creating a new way to interact with technology. This is more than just a phone—it’s an immersive experience.

And we’re only getting started. Later this year, HMD Fusion will expand with two bold new outfits:

• Flashy Outfit – Features an adjustable selfie light that changes color for perfect photos in any setting.
• Gaming Outfit – Designed for gamers, this attachment transforms the phone into a portable gaming console, enhancing performance and playability.

To engage our community of creators and tech enthusiasts, we hosted a live demo on Discord, which generated an overwhelming response. We also launched competitions for designers and gamers, inviting them to showcase their creativity and integrate their vision into our platform.

An Unforgettable Launch Event in the Heart of Berlin

Berlin, a city that thrives on creativity and innovation, was the perfect backdrop for this launch. We hosted an exclusive event at an iconic venue, immersing guests in the fusion of tech, music, and fashion—the very essence of HMD Fusion.

The night was a perfect blend of innovation and entertainment, featuring:

• A live performance by a top German artist, setting the stage for an electrifying atmosphere.
• A high-energy DJ set, transforming the event into a true celebration of technology meeting culture.
• Top-tier content creators and influencers from Berlin, bringing their unique style and energy, making this one of the most talked-about launches of the event.

Seeing our vision come to life—through technology, creativity, and community—was truly inspiring.

Collaboration and Teamwork: The Heart of HMD Fusion

A launch of this scale is never just about the product—it’s about the people behind it.

A massive thank you to the HMD Germany team, our PR partners, and the incredible network of creators and media professionals who worked tirelessly to bring this vision to life. From conceptualizing the event to coordinating press and influencer collaborations, this was a true testament to the power of teamwork and bold thinking.

The response has been phenomenal, with HMD Fusion making global headlines and driving excitement for what’s next. This kind of collaboration and creativity is what makes being part of HMD Global so exciting—we’re not just launching products; we’re building movements.

Why This Matters

HMD Fusion isn’t just a device—it’s a reflection of our commitment to innovation at the intersection of technology and lifestyle. As Head of Global Social Media and Community Engagement, I am honored to lead campaigns that don’t just showcase our products but create real impact and cultural relevance.

Berlin reminded me why I love what I do. It’s not just about launching technology—it’s about shaping experiences, fostering communities, and pushing the boundaries of what’s possible. HMD Fusion is a bold step into the future, and I couldn’t be more excited to see how it resonates worldwide.

What’s Next?

This is just the beginning. HMD Fusion is part of a larger vision, one that will continue to evolve in the months ahead. IFA set the tone for what’s coming, and I can’t wait to share more soon.

For now, a huge thank you to everyone who made this launch a success—and to the city of Berlin for reminding us why bold ideas matter.

Stay tuned for more updates, and if you haven’t already, join us on Discord to be part of the HMD Fusion journey.

The future of tech, fashion, and digital culture is here—and it’s looking brighter than ever.

Danke schön, Berlin! Here’s to more innovation, more creativity, and more game-changing moments ahead. 🎉✨