Hola from Barcelona, the epicenter of mobile innovation this week! Attending Mobile World Congress (MWC) 2024 for the first time is already a milestone, but what makes it truly extraordinary is being here to witness and lead one of the most defining moments for HMD Global—the unveiling of our multi-brand strategy.

This year, HMD Global has made history, launching our very own brand, HMD, alongside our iconic Nokia devices. In a fast-evolving industry where agility and vision define success, this marks a bold new chapter—one that expands our footprint in mobile technology and opens new doors for partnerships, innovation, and community engagement.

Introducing HMD: The Future of Human Mobile Devices

Under the leadership of Jean-Francois Baril, our CEO, we introduced HMD: Human Mobile Devices, a brand that embodies a fresh, user-centric approach to technology. During our press event, Jean-Francois shared this vision with a packed room of top-tier journalists, bringing to life the excitement and ambition that drive this transformation.

As Head of Global Social Media and Community Engagement, my role is to ensure that this vision is not only communicated but felt—resonating across digital platforms, communities, and conversations worldwide. This isn’t just about launching a new brand; it’s about shaping the narrative of modern mobile technology, championing sustainability, innovation, and deeper consumer relationships.

Revolutionizing Mobile: The Power of a Multi-Brand Strategy

Our multi-brand strategy is more than just an expansion—it’s a strategic move to redefine what mobile technology stands for. While Nokia devices remain at the heart of our portfolio—synonymous with reliability, nostalgia, and timeless design—HMD Global is now charting its own course, developing original devices and forming unexpected yet exciting collaborations.

One of the most talked-about partnerships at MWC is our collaboration with Barbie, an iconic design house that spans generations. This summer, we’re launching the Barbie Phone—a vibrant, nostalgia-infused device that’s already generating immense buzz. Seeing the overwhelmingly positive reaction from media and attendees has been a testament to the power of blending cultural relevance with bold design.

But that’s just the beginning. This spring, a legendary Nokia device is making a comeback—a phone beloved by millions across the world. While I can’t reveal details just yet, I can say this: it’s one of the most iconic devices in mobile history, and its return will be a moment to remember.

HMD Originals: Designed for You and the Planet

Another defining moment at MWC is the launch of our first range of HMD Original devices—phones that are not only beautifully designed but built with a focus on sustainability, affordability, and repairability. In an era where responsible technology matters more than ever, these devices embody HMD’s commitment to innovation with purpose.

What excites me most about this launch is the shift in mindset it represents—a move away from disposable tech towards devices that are made to last, empowering consumers with choice, flexibility, and sustainability. Being part of a team that brings this vision to life is incredibly rewarding.

Building a Global Community Through Digital Engagement

At MWC, we’re not just announcing new products—we’re building connections, shaping conversations, and amplifying engagement in real-time.

Beyond the physical activations in Barcelona, we’re extending the experience globally by hosting daily live events on Discord, offering fans and followers an insider’s view of the action. Through exclusive updates, behind-the-scenes moments, and interactive discussions, we’re breaking down the barriers between brands and consumers—creating an open, two-way dialogue that’s at the core of our engagement strategy.

If you’re not already part of the HMD community, now’s the time to join! Our Discord server is where the latest developments unfold, where fans can connect directly with the team, and where we bring the future of mobile storytelling to life.

A Defining Moment, A Bright Future

MWC 2024 is not just another industry event—it’s a turning point for HMD Global. This week has set the stage for a future where mobile technology is more personalized, sustainable, and designed with people in mind.

As Head of Global Social Media and Community Engagement, I’m honored to be at the forefront of this transformation—shaping the way we connect, share, and redefine what a mobile brand can be. From the buzz of Barcelona to groundbreaking product launches and visionary partnerships, the road ahead is filled with innovation, community-building, and industry-defining moments.

This is just the beginning—stay tuned for what’s next.

See you on Discord! 🎉