Looking back on the past two years, I am truly in awe of how far we’ve come. Breath Hub has experienced an incredible transformation, not just within our team but through the impact we’ve had on thousands of users worldwide. Seeing the messages from people who have integrated breathwork into their daily lives and experienced real transformation is both humbling and inspiring.

This is exactly what we set out to achieve—making breathwork accessible to all. And as we continue to expand our mission, we have been bringing Breath Hub to life through a series of powerful experiential events, workshops, and brand activations.

Expanding the Mission: Taking Breath Hub to Global Wellness Events

The past year has been filled with game-changing activations, allowing us to bring breathwork to some of the most prestigious wellness festivals in Europe. These experiences have solidified our presence in the industry, allowing us to connect directly with people who are seeking new ways to improve their mental and physical well-being.

Here’s a look at some of the most transformative events we’ve participated in—and what we’ve learned along the way.

The Power of Experiential Marketing in Wellness

These festivals have reinforced a powerful insight—when it comes to wellness and mindfulness, people want more than just digital experiences. They want community, connection, and transformation in real time.

For Breath Hub, these activations have proven to be more than just branding opportunities. They have:

• Strengthened our position as a leader in the wellness space
• Given us direct feedback from users, shaping how we continue to grow
• Expanded our network of breathwork coaches, wellness professionals, and partners
• Created long-term engagement, turning festival attendees into dedicated app users

Soul Circus: A Breakthrough Wellness Festival Experience

In the heart of Gloucestershire, UK, we had the privilege of being part of Soul Circus, one of Europe’s largest wellness festivals. This was a career-defining moment, as we had the opportunity to introduce breathwork to thousands of people in a space dedicated to mindfulness, movement, and transformation.

After months of preparation, our team arrived ready to create an immersive breathwork experience. As one of the key sponsors, we curated a series of guided breathwork sessions led by some of the most experienced teachers from the UK and beyond.

For me personally, this was a milestone—I had the honor of teaching my first festival breathwork class. While I had already been coaching privately and leading sessions in London studios, guiding a large group at a festival was an entirely new experience. The energy, the connection, and the shared transformation in the space were unlike anything I had ever felt before.

The response was overwhelming:

• We received major press coverage, elevating Breath Hub’s brand visibility
• Thousands of people engaged with our sessions, leading to a surge in app downloads
• Referral signups skyrocketed, making us one of the top trending wellness apps in the UK during the event

The success of Soul Circus reaffirmed our belief that live activations are essential for building a wellness brand. Nothing compares to in-person experiences when it comes to creating meaningful connections and showcasing the power of breathwork.

Balance Festival: Bringing Breathwork to the Heart of London’s Wellness Scene

Following the success of Soul Circus, we had the privilege of showcasing Breath Hub at Balance Festival—one of London’s premier fitness and lifestyle events. Hosted at Shoreditch’s Truman Brewery, Balance Festival is known for attracting health-conscious, forward-thinking individuals looking for cutting-edge wellness experiences.

This was another huge moment for our brand. With hundreds of people joining our breathwork sessions each day, we were able to bring breath awareness to a whole new audience. Nevsah closed the festival with an incredible breathwork session, and seeing so many people engage with our teachings was inspiring.

One of the highlights of this event was our collaboration with Lululemon, who generously provided yoga mats and props for our sessions. Working alongside their team in London was a pleasure, and their support helped us create a high-quality, immersive experience for attendees.

Much like Soul Circus, the impact of Balance Festival was immediate:

• We saw another surge in Breath Hub app downloads
• Press and influencer engagement helped amplify our presence
• The festival drove strong community growth, with more people joining our breathwork ecosystem

Looking Ahead: The Future of Breath Hub Events

The momentum we’ve built over the past year has been incredible, and we are committed to expanding our presence at leading wellness and fitness events worldwide. There is no doubt that in-person experiences are key to driving real awareness and engagement.

We have major plans for the upcoming year, including:

• New festival partnerships across Europe and beyond
• Exclusive live workshops and activations
• Expanding our Shine network, featuring top wellness professionals from around the world

If you’re passionate about breathwork, wellness, and community building, now is the time to get involved. Whether you’re a practitioner looking to join our events or a wellness brand looking to collaborate, we would love to connect.

Thank you to everyone who joined us at Soul Circus and Balance Festival. Your energy, enthusiasm, and commitment to breath awareness have made these experiences truly unforgettable.

This is just the beginning—more exciting events are on the horizon. Stay connected, and we’ll see you at the next one.