The year has started on an incredible note with one of the most prestigious events I have had the privilege to lead—the official launch of Huddlestock in the UK, attended by His Royal Highness, the Crown Prince of Norway.

This event was not just a celebration of a company’s expansion; it was a powerful statement about international trade, business confidence, and the UK’s position as a global financial hub. With the Crown Prince making an official visit to the UK to support Norwegian businesses investing in British markets, we had the honor of hosting him at our Level39 offices, where he officially conducted the first trade on the Huddlestock platform.

Crafting a Royal-Standard PR Strategy

As someone who has worked in strategic communications and high-profile PR, this was an exceptional opportunity to manage an event of such magnitude. Organizing and executing PR for an event involving European royalty required precision, diplomacy, and a carefully crafted media strategy.

Some of the key elements of our approach included:

• Managing direct communications with the Norwegian Royal Household, ensuring all event messaging aligned with their protocol and values
• Developing a high-impact media strategy, securing coverage across top-tier UK and European publications
• Coordinating with key government and business stakeholders, reinforcing the significance of international investment in the UK fintech sector
• Executing a flawless event experience, ensuring the Crown Prince’s visit was a seamless and memorable occasion

One of the most rewarding aspects of this experience was the level of engagement and interest from international media. Our press release was reviewed, approved, and received official responses from Buckingham Palace, a testament to the prestige and significance of the event.

Strategic Messaging in a Post-Brexit Business Landscape

At a time when the UK has faced challenges in attracting international investment post-Brexit, this event was an example of European business leaders reaffirming their commitment to the UK as a global trading and financial hub. The Crown Prince’s endorsement of Huddlestock’s expansion in the UK was not just a moment of recognition for the company but also a statement of confidence in London as a center for innovation and financial growth.

The Media Impact: A PR Success Story

The coverage generated from this event was exceptional, with features across major media outlets including:

• BBC News
• The Sunday Times
• The Financial Times
• Tech Times
• Multiple Norwegian and European business publications

This level of press engagement positioned Huddlestock as a key fintech player in the UK market while also showcasing the strategic importance of international trade relations.

Looking Ahead: More to Come

This event has set the tone for an exciting year ahead. It was an unforgettable milestone, but it is just the beginning of Huddlestock’s growth and expansion. I am excited for what’s next as we continue to build the brand, scale partnerships, and create new opportunities in the fintech space.

A special thank you to everyone involved in the planning and execution of this event, from our partners at Level39 and Huddlestock’s leadership team to the Norwegian Royal Household and the many journalists and media professionals who covered this historic moment.

This is just the start—more exciting announcements and collaborations are on the horizon. Stay tuned.