In the fast-moving world of finance and fintech, communications and brand positioning are everything. Regardless of the size or stage of a business, the way a company speaks, engages, and presents itself across different channels can determine its credibility, trust, and long-term success.

Since joining Huddlestock, a publicly traded fintech company listed on the Oslo Stock Exchange, my focus has been on building a strong, cohesive brand identity that not only reflects the company’s mission but also resonates across international markets, investors, and the financial community

Building a Unified Brand in a Multi-Market Landscape

One of the biggest challenges—and opportunities—of working with an international company is ensuring that its brand identity is consistent, recognizable, and adaptable across different markets. With Huddlestock having a presence in both the UK and Norway, I quickly realized how important it was to develop a communications strategy that could translate seamlessly across languages, cultures, and business environments.

A brand is not just about visual identity or corporate messaging—it’s about creating a narrative that is clear, impactful, and aligned with the company’s core values. My approach has been to:

• Develop a strong and recognizable brand ecosystem that works across all media and communications platforms
• Ensure consistency in how Huddlestock communicates with investors, partners, and clients, no matter where they are based
• Refine internal and external messaging, making sure that the company’s vision and value proposition remain clear across different teams and geographies

Founder-Led Branding: Translating Vision into Strategy

A company’s brand identity is deeply tied to the vision of its founder and leadership team. In working closely with Huddlestock’s founder, Murshid M. Ali, I’ve been able to shape a brand strategy that authentically reflects the company’s mission, growth trajectory, and unique positioning in the fintech industry.

Murshid is a young entrepreneur with a strong vision for financial accessibility and innovation. His determination to scale Huddlestock into a leading fintech brand is not just about business success—it’s about reshaping how people engage with investments and financial markets.

As part of our brand-building approach, I’ve worked on:

• Positioning Murshid as a thought leader, ensuring that his insights and expertise reach the right audiences through PR, media, and digital channels
• Creating a documentary-style content series, sharing his entrepreneurial journey, vision, and the impact of Huddlestock on the fintech industry
• Refining the company’s storytelling, ensuring that every piece of content—whether a press release, investor update, or social media post—reflects the brand’s long-term strategy and commitment to financial empowerment

PR and Brand Positioning in Fintech: What Works?

One of the most common questions I get is: What’s the key to building a strong brand in finance? The answer is surprisingly simple: authenticity and clarity.

Investors, partners, and customers don’t just want numbers and performance metrics—they want a compelling story, a vision they can believe in, and a clear understanding of why a company matters. That’s why my approach to branding and PR at Huddlestock has been centered on:

• Authentic, founder-driven storytelling that highlights the company’s mission and value
• A media strategy that focuses on credibility, ensuring we secure high-quality press coverage in financial and fintech publications
• Consistent engagement across all digital platforms, making Huddlestock a recognizable and trusted name in investment and wealth technology

What’s Next?

As Huddlestock continues to grow, our focus remains on scaling the brand’s presence across global markets, strengthening its position as a leader in digital investment solutions, and ensuring that our PR and brand communications drive real business impact.

We have some exciting projects coming up, including industry events, new media collaborations, and expanded digital campaigns. If you’re interested in learning more about Huddlestock, its mission, or investment opportunities, feel free to reach out—I’d be happy to share more.

Building a fintech brand is about more than just visibility—it’s about creating lasting trust, delivering value, and shaping the future of finance. And that’s exactly what we’re doing at Huddlestock.