Joining Huddlestock has been a defining moment in my journey through fintech, global branding, and strategic communications. What started as a high-stakes pitch through the Department for International Trade (DIT) quickly evolved into a transformational opportunity to help position an Oslo Stock Exchange-listed fintech brand in the UK market.

Winning the Pitch & Securing the Partnership

As part of my ongoing collaboration with DIT and international trade missions, I’ve had the privilege of working with business leaders, investors, and policymakers to support companies expanding into the UK market. At one of these trade networking events, I connected with representatives from Huddlestock, a pioneering crowd investment fintech company.

Their vision was clear: to democratize investing, making it more accessible to individuals and businesses. What stood out to me was how Huddlestock allows users to invest collectively in portfolios rather than committing to full stock purchases, reducing risk and removing barriers to market entry for first-time investors.

After an extensive pitching and negotiation process, I was thrilled to win the contract to lead communications for Huddlestock’s UK expansion. This is not just about a company entering a new market—it’s about a major European fintech investing in the UK, proving London’s continued strength as a leading global financial hub.

Shaping the Brand & Messaging for the UK Market

Huddlestock is already well-established in Norway and across Europe, but expanding into the UK required a tailored branding and communications strategy. My role has been to:

• Adapt and localize messaging to resonate with UK investors, fintech professionals, and the wider financial community
• Develop strategic PR and media engagement efforts to introduce Huddlestock to key industry publications and networks
• Position Huddlestock as a thought leader in crowd investment, digital wealth management, and fintech innovation
• Leverage partnerships with accelerators and investment hubs—Huddlestock is now based at Level39 in Canary Wharf, one of the most prestigious fintech accelerators in Europe

Meeting the Leadership Team & Driving Innovation

One of the most exciting aspects of this journey has been working closely with Huddlestock’s leadership team, including founder Murshid M. Ali. His vision for making investment simpler, more inclusive, and technology-driven aligns perfectly with my passion for helping fintech startups scale globally.

Having worked with early-stage startups for over six years, I understand the challenges and opportunities that come with scaling a fintech brand. Huddlestock, with its strong funding and experienced advisory board, is well-positioned to become a key player in digital investing.

What’s Next? Expanding Huddlestock’s Reach & Impact

There are exciting developments on the horizon. We are working on:

• Major fintech industry events & networking opportunities to introduce Huddlestock to UK investors
• High-impact media campaigns to build brand awareness and credibility
• New partnerships with accelerators and investment platforms to drive adoption

For anyone interested in learning more about crowd investing, fintech innovation, or Huddlestock’s expansion in the UK, feel free to reach out. Whether you’re an investor, a fintech enthusiast, or someone looking to understand the future of digital wealth management, I’d be happy to share insights and updates.

This is just the beginning—watch this space.