The strategy element gives the overall picture of what the plan should be based on the objectives and market analysis.
It is the bigger picture element – what are the key tactics to be utilised, and what are the primary resources required.
It lays out the framework for the tactical and implementation aspects of the overall plan.
Let’s start with your marketing objectives. What do you want to achieve?
I am always interested in hearing from anyone who wishes to get in touch with me…Whether you have an opportunity to work or poke me and say hello.
Looking forward to hearing from you.